The shelf reimagined

The challenge for brands? A typical retail shelf is not only underused but rather archaic. Cardboard cutouts, layered sticker price tags and other traditional methods have become stale and difficult to manage. Not to mention consumers have grown immune. Clean store policies present an additional degree of difficulty.

shelfPoint provides a new way to attract, engage and convert shoppers as they walk past high traffic displays in store. It’s been proven to deliver double digit sales uplift – something rarely seen today. But that’s not even scratching the surface. shelfPoint uses state-of-the-art emotional artificial intelligence technology to capture customer behavior data at the moment of purchase decision.

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“The digital solutions utilize a comprehensive content management service which allows management supervision as well as restaurant staff to make changes to the digital menu boards in real time.”

— Bob Jedele / Franchisee, McDonald’s